Miracle Design & Play secures game-changing investment from BGF

BGF has completed a £6 million investment into Miracle Design & Play. The Northampton-based business specialises in the design and installation of children’s playgrounds, basketball and tennis courts, fitness trails, and skateparks for the housebuilding sector.

The investment marks a pivotal step in Miracle’s growth strategy, enabling the business to enhance its market presence and further expand across the UK.

Founded in 2000, by husband-and-wife team Richard and Julie Howard, Miracle has established a strong market position by focusing on the unique needs of UK housebuilders, providing bespoke playground solutions that comply with planning regulations. With a proven track record of high customer satisfaction and innovative design capabilities, Miracle has become a preferred partner for over 250 leading housebuilders.

Miracle has completed more than 3,000 projects since inception, and has experienced strong growth, with sales almost tripling between 2021 to 2023.

The investment from BGF will enable Miracle to further capitalise on the demand for high-quality, regulatory-compliant playgrounds in new housing developments. The funding will support a range of strategic initiatives, including the expansion of the business development team, enhancements to operational capabilities, and the implementation of advanced digital solutions (such as project management software and CRM systems) to streamline processes and improve efficiency.

BGF’s Central and East team, which included Mark Nunny, Nathan Heath, Elena Kovalikhina and Tom Gilchrist, led the deal.

With the UK housebuilding sector poised for growth, and a key government agenda to drive increased newbuild housing volumes, Miracle is well-positioned to increase its market share and offer innovative, sustainable play solutions, to meet the evolving needs of developers and local communities.

This investment will bring significant growth opportunities for Miracle, allowing the company to leverage BGF’s extensive network and expertise in scaling businesses. The partnership is also poised to create more jobs and contribute positively to the UK’s housebuilding industry.

Following an introduction from BGF’s Talent Network, Haydn Mursell has joined the company’s board as Non-Executive Chair. Mursell has extensive experience in the construction and housebuilding markets, having been CFO and CEO of Kier Group from 2010 to 2019, and will play a key role in driving Miracle’s growth.

Post-investment, Daniel Buckley will also assume the role of Managing Director, with Richard Howard moving to Non-Executive Founder. Daniel has been with Miracle since 2007, initially starting as a designer before moving into roles, including Design Manager, Project Manager, Commercial and Operations Manager, and most recently, Operations Director.

Amanda Hall, Partner at Quercus Corporate Finance, who advised Miracle throughout the process, added: “Miracle is a high-quality business, and the Quercus team is delighted to have helped Richard and Julie to forge a partnership with BGF to drive the next phase of growth.”