High bar set as Strathberry appoints new MD to drive continued growth

Strathberry, one of Scotland’s leading luxury brands, is pleased to announce the appointment of Martin Byrne as its new Managing Director. Byrne, currently Chief Commercial Officer at Monica Vinader, will join the company in November, and brings a wealth of experience from leading roles in high-end consumer brands. He’ll be working closely with founders Guy and Leeanne Hundleby, to drive forward Strathberry’s ambitious global growth strategy.

Byrne’s appointment comes at a pivotal time for Strathberry, which reported a 53% increase in turnover, to £27 million, for FY24. This represents a remarkable 55% compound annual growth rate (CAGR) since FY21. With a solid double-digit profit margin, the brand is setting its sights on reaching £100 million in revenue within the next three years.

Strathberry’s growth has been fuelled by strong demand for its luxury leather goods, particularly in North America, which saw a 90% increase in sales last year. Additionally, the Middle East and Japanese markets have exhibited significant online growth — at 143% and 61%, respectively — as the brand continues to expand its global footprint.

The brand’s success has been underpinned by an £8 million investment from BGF in 2021, aimed at accelerating its growth trajectory. Byrne’s leadership will be instrumental in leveraging this investment, to further enhance Strathberry’s e-commerce capabilities, expand its retail presence, and strengthen wholesale partnerships.