MorphCostumes

AFG Media, the parent company of MorphCostumes, is best known for its distinctive Morphsuits. The majority of its sales come via Amazon, across 12 countries, with additional US sales driven directly through retailers Target and Walmart.

Back in 2012, we invested £4.2 million into the business, to help the company expand its international reach and costume range. We also supported its merger with Digital Dudz in 2013, and numerous acquisitions.

With our backing, the company was able to grow turnover to £42 million in 2023, and it now employs 68 staff, while offering a huge range of costume designs to customers around the world.

In 2024, we successfully exited our investment in AFG Media, through a company and management buy-back, delivering strong returns on our original investment.