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Scrumbles

Retail & E-commerce  •  London  •  Growth

Founded in 2018 and based in London, fast-growing pet food company Scrumbles provides nutritious and ‘gut-friendly’ food for cats and dogs, through a range of high quality, natural recipes.

scrumbles.co.uk

Company
information

Total BGF investment

£6 million

Investment date

March 2023

Head office

London

Scrumbles has already achieved significant growth to date, with revenues trebling since inception. In that time, the companies has secured listings for its pet food in major UK retailers, including Tesco, Waitrose, Sainsburys and Pets at Home, as well as establishing a successful direct-to-consumer channel and a strong online sales footprint.

It is also a certified UK B Corp, recognising the company’s high standards of verified performance, accountability and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.

We invested £6 million into Scrumbles in 2023, to support the continued growth of its omni-channel business model, as well as the expansion of its senior team, including a new Finance Director. As part of the deal, Mike Brehme (Founder of Clipper tea) joined the Scrumbles board as Non-Executive Chair, while BGF’s Daria Polunina joined as a Non-Executive Director.

“We are delighted to have the support of BGF, an experienced growth investor, as we embark on the next stage of our journey. Pet parents today are more conscious than ever about the health of their cats and dogs, and recognise the important role nutrition plays in their wellbeing. We are excited to work with BGF to bring the Scrumbles offering to more customers and support more pets’ digestive health.”
Aneisha Soobroyen
CEO of Scrumbles